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How Thinking Like an NFL GM May Help You Sell Your Company

Before putting your company on the market, creating a list of potential buyers for your company is paramount. Rather than courting generic investors, I’ve learned that founders that sell for the highest multiples understand the key players in their industry that are paying a premium for businesses like theirs.

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David vs. Goliath

We’re hardwired to cheer for an underdog. 

From Rocky versus Creed to, more recently, last year’s run by the Saint Peter’s Peacocks into the NCAA Elite Eight, we are captivated when an underdog pulls off an improbable upset against an overwhelming favorite.

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The Danger of Being Lured into a Proprietary Deal

If you were looking to buy a house, you wouldn’t want to compete with other bidders. Acquirers are no different.
They want to avoid competing with anyone to buy your business. Acquirers land a proprietary deal (or “prop deal”) by convincing you to sell your business without creating a marketplace for your company.

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Tenderizing

Watch a climbing stage of the Tour de France bike race and you’ll see the world’s best cyclists performing a cat-and-mouse game as they ascend a mountain pass on an 8-10% grade. One climber will pull away from the relative safety of the pack, exposing them to the wind, only to be caught by the peloton a few seconds later.

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How to Avoid Getting Carved Up by an Acquirer

Streaming services like ESPN+, Disney Plus, and Netflix have risen to prominence in part because cable providers have been holding their customers hostage for decades.
If you wanted to get ESPN in the old days, you had to subscribe to a cable package of six hundred useless channels with nothing but bad sitcoms and crappy reruns.

Read More ›

Stop Selling Your Time

If your goal is to build a more valuable company, stop selling your time. 

Billing by the hour or day means customers are renting your time rather than buying a result, which means that your business model lacks leverage. To grow, you need to either work harder or hire more people. Since it can take months to ramp up new employees, fast growth is just about impossible.

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How You Treat New Customers Impacts Your Company’s Value

Think back to the first time you met your spouse. 

No, I’m not talking about when you decided to move in together.  

Go back way further. 

I want you to remember what it was like the first time you met. 

Remember those feelings?  

That’s when the wiring in your brain changed and you created an emotional attachment. Since then, I’m sure you’ve had ups and downs, but your relationship has stuck because of the attachment you created in the first few weeks. 

The same attachment can happen with your customers

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Your Finish Line Is Their Starting Line

What sporting event offers the best analogy for building a business? Some might say the closest game to building a company is football because of the strategy involved in drawing up plays. Others may say a team sport like cricket offers the best parallel because of the importance of individual performances rolling up to a team result.

In my mind, it’s the marathon.

A supplier could be a vendor who sells you raw materials, but it can also be a sales channel used to advertise and promote your wares. For example, if you get many of your sales from Google organic search, you likely live in fear that Google will change its search algorithm.

Read More ›
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How Thinking Like an NFL GM May Help You Sell Your Company

Before putting your company on the market, creating a list of potential buyers for your company is paramount. Rather than courting generic investors, I’ve learned that founders that sell for the highest multiples understand the key players in their industry that are paying a premium for businesses like theirs.

Read More ›

David vs. Goliath

We’re hardwired to cheer for an underdog. 

From Rocky versus Creed to, more recently, last year’s run by the Saint Peter’s Peacocks into the NCAA Elite Eight, we are captivated when an underdog pulls off an improbable upset against an overwhelming favorite.

Read More ›

The Danger of Being Lured into a Proprietary Deal

If you were looking to buy a house, you wouldn’t want to compete with other bidders. Acquirers are no different.
They want to avoid competing with anyone to buy your business. Acquirers land a proprietary deal (or “prop deal”) by convincing you to sell your business without creating a marketplace for your company.

Read More ›

Tenderizing

Watch a climbing stage of the Tour de France bike race and you’ll see the world’s best cyclists performing a cat-and-mouse game as they ascend a mountain pass on an 8-10% grade. One climber will pull away from the relative safety of the pack, exposing them to the wind, only to be caught by the peloton a few seconds later.

Read More ›

How to Avoid Getting Carved Up by an Acquirer

Streaming services like ESPN+, Disney Plus, and Netflix have risen to prominence in part because cable providers have been holding their customers hostage for decades.
If you wanted to get ESPN in the old days, you had to subscribe to a cable package of six hundred useless channels with nothing but bad sitcoms and crappy reruns.

Read More ›

Stop Selling Your Time

If your goal is to build a more valuable company, stop selling your time. 

Billing by the hour or day means customers are renting your time rather than buying a result, which means that your business model lacks leverage. To grow, you need to either work harder or hire more people. Since it can take months to ramp up new employees, fast growth is just about impossible.

Read More ›

How You Treat New Customers Impacts Your Company’s Value

Think back to the first time you met your spouse. 

No, I’m not talking about when you decided to move in together.  

Go back way further. 

I want you to remember what it was like the first time you met. 

Remember those feelings?  

That’s when the wiring in your brain changed and you created an emotional attachment. Since then, I’m sure you’ve had ups and downs, but your relationship has stuck because of the attachment you created in the first few weeks. 

The same attachment can happen with your customers

Read More ›

Your Finish Line Is Their Starting Line

What sporting event offers the best analogy for building a business? Some might say the closest game to building a company is football because of the strategy involved in drawing up plays. Others may say a team sport like cricket offers the best parallel because of the importance of individual performances rolling up to a team result.

In my mind, it’s the marathon.

A supplier could be a vendor who sells you raw materials, but it can also be a sales channel used to advertise and promote your wares. For example, if you get many of your sales from Google organic search, you likely live in fear that Google will change its search algorithm.

Read More ›
It looks like there is no more content available.

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