Uncategorized - Built To Sell

How You Treat New Customers Impacts Your Company’s Value

June 9, 2021

Think back to the first time you met your spouse.

No, I’m not talking about when you decided to move in together.

Go back way further.

I want you to remember what it was like the first time you met.

Remember those feelings?

That’s when the wiring in your brain changed and you created an emotional attachment. Since then, I’m sure you’ve had ups and downs, but your relationship has stuck because of the attachment you created in the first few weeks.

The same attachment can happen with your customers

How Your Greatest Strength Becomes Your Weakness

June 3, 2021

What’s your greatest strength as a CEO?

Sales?

Marketing?

Operations?

Whatever you do well, know that it might become your Achilles’ heel.

Your Finish Line Is Their Starting Line

May 30, 2021

What sporting event offers the best analogy for building a business? Some might say the closest game to building a company is football because of the strategy involved in drawing up plays. Others may say a team sport like cricket offers the best parallel because of the importance of individual performances rolling up to a team result.

In my mind, it’s the marathon.

A supplier could be a vendor who sells you raw materials, but it can also be a sales channel used to advertise and promote your wares. For example, if you get many of your sales from Google organic search, you likely live in fear that Google will change its search algorithm.

How Amazon Can Be a Blessing and a Curse

May 17, 2021

Acquirers are allergic to risk, which is why your dependency on a single supplier can drag down the value of your business.

Is This Hidden Factor Driving Down the Value of Your Business?

May 10, 2021

An Airbus A380 is a huge plane capable of flying up to 853 passengers from Houston to Dubai. It has four massive engines yet, amazingly, could stay in the air if three of the four were to fail. That’s the kind of redundancy you want if you’re one of the 853 souls who depend on the A380’s airworthiness for your survival.

One Critical Metric the Most Valuable Businesses Watch Like a Hawk

May 5, 2021

Adding some recurring revenue to your business is arguably the fastest way to grow your company’s value. Recurring revenue is so crucial that it is one of the most heavily weighted drivers in our algorithm over at The Value Builder System™.

Why the Value of Your Business Goes Back to the Future

May 3, 2021

As a business owner, you’re likely proud of the results you’ve achieved in the past, but when it comes to the value of your business, your future is critical. That’s why your growth potential is one factor we measure over at The Value Builder System™, where we calculate and help you grow your business’s value.

Impact of recurring revenue on valuation

How $1 of Revenue Became Worth $7

April 21, 2021

Where sales are concerned, the past rarely predicts the future. A major competitor can enter the marketplace, and a once-hot product line can grow cold. The result? Your hockey stick-shaped growth trajectory can unexpectedly tail off — and with it, the long-term value of your business.

Why Sticky Customers Matter

April 13, 2021

How much is a satisfied customer worth to your business? While statistics vary, one Bain & Co. study shows that increasing your customer retention rate by just 5% can increase your profits by between 25% and 125%.

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