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About Built to Sell

Our History

2011

Built to Sell: Creating a Business That Can Thrive Without You released by Random House

2012

Both Inc and Fortune picks Built to Sell as one of their top 10 picks for business owners: the book is translated into 13 languages.

2014

The Built to Sell methodology is transformed into a software platform called The Value Builder System™.

2015

The first thirty-two Built to Sell coaches are trained and earn their Certified Value Builder™ designation.

Random House publishes John Warrillow's latest book, The Automatic Customer: Creating a Subscription Business in Any Industry, and Fortune Magazine rates it as one of the Top 5 business books of the year.

2018

Built to Sell Radio, the podcast inspired by the book, eclipses more than 500,000 downloads.

2021

The Art of Selling Your Business: Winning Strategies And Secret Hacks For Exiting On Top, the last in a trilogy of books by John Warrillow on building, accelerating and harvesting company value.

About John

John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business.

John is the author of the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc magazines as one of the best business books of 2011. Built to Sell has been translated into 12 languages. John’s next book, The Automatic Customer: Creating a Subscription Business in Any Industry, was released by Random House in February 2015 and has since been translated into eight languages. In 2021, John released The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of books which teach business owners how to build, accelerate, and harvest the value of their company.

As the host of Built to Sell Radio, John has interviewed hundreds of founders about their exit. Forbes ranked John’s podcast as one of the ten best podcasts for business owners.

Before founding The Value Builder System™, John started and exited four companies.