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About Built To Sell

First Release
Our First Release

Built to Sell: Creating a Business That Can Thrive Without You released by Random House

Top 10 Pick
Fortune and Inc Top 10 Pick for Business Owners

Both Inc and Fortune picks Built to Sell as one of their top 10 picks for business owners: the book is translated into 13 languages.

Software Release
The Value Builder System™

The Built to Sell methodology is transformed into a software platform called The Value Builder System™.

First Coaches
Certified Value Builder™

The first thirty-two Built to Sell coaches are trained and earn their Certified Value Builder™ designation

Second Book Launch
The Automatic Customer Launch

Random House publishes John Warrillow's latest book, The Automatic Customer: Creating a Subscription Business in Any Industry, and Fortune Magazine rates it as one of the Top 5 business books of the year.

Our Podcast
Built To Sell Radio

Built to Sell Radio, the podcast inspired by the book, eclipses more than 500,000 downloads.

Third Book Launch
The Art Of Selling Your Business Launch

The Art of Selling Your Business: Winning Strategies And Secret Hacks For Exiting On Top, the last in a trilogy of books by John Warrillow on building, accelerating and harvesting company value.

Our Podcast
Built to Sell Radio

Built to Sell Radio reaches the milestone of over 2 million downloads. 

John Warrillow

About John

John Warrillow is the Founder and CEO of The Value Builder System™, a sales and marketing software for business advisors to find, win and keep their best clients. It combines tools and ready-made content for accountants, brokers, consultants, and financial advisors who focus on helping owners protect, grow and realize the value of their business. 

John is the author of the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc magazines as one of the best business books of 2011. Built to Sell has been translated into 12 languages. John’s next book, The Automatic Customer: Creating a Subscription Business in Any Industry, was released by Random House in February 2015 and has since been translated into eight languages. In 2021, John released The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of books which teach business owners how to build, accelerate, and harvest the value of their company.

As the host of Built to Sell Radio, John has interviewed hundreds of founders about their exit. Forbes ranked John’s podcast as one of the ten best podcasts for business owners.

Before founding The Value Builder System™, John started and exited four companies.

About Colin

Colin Morgan is a high-performance expert. An elite multi-sport athlete, he earned an NCAA scholarship to golf in college. After college, he played professional golf across North America. Morgan retired from golf and turned his attention to studying the most successful entrepreneurs as the host and founder of The Daily Grind, a podcast with more than three million downloads. Today, Morgan is the Executive Producer of Built to Sell Radio, where he has a front-row seat into how high-performing entrepreneurs approach building to sell.

Colin Morgan
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