John Warrillow is the Founder and CEO of The Value Builder System™, a sales and marketing software for business advisors to find, win and keep their best clients. It combines tools and ready-made content for accountants, brokers, consultants, and financial advisors who focus on helping owners protect, grow and realize the value of their business.
John is the author of the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc magazines as one of the best business books of 2011. Built to Sell has been translated into 12 languages. John’s next book, The Automatic Customer: Creating a Subscription Business in Any Industry, was released by Random House in February 2015 and has since been translated into eight languages. In 2021, John released The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of books which teach business owners how to build, accelerate, and harvest the value of their company.
As the host of Built to Sell Radio, John has interviewed hundreds of founders about their exit. Forbes ranked John’s podcast as one of the ten best podcasts for business owners.
Before founding The Value Builder System™, John started and exited four companies.
Colin Morgan is a high-performance expert. An elite multi-sport athlete, he earned an NCAA scholarship to golf in college. After college, he played professional golf across North America. Morgan retired from golf and turned his attention to studying the most successful entrepreneurs as the host and founder of The Daily Grind, a podcast with more than three million downloads. Today, Morgan is the Executive Producer of Built to Sell Radio, where he has a front-row seat into how high-performing entrepreneurs approach building to sell.