Build, Accelerate and Harvest
the Value of Your Company

The Ultimate Poker Hand

Building the value of your company gives you a killer advantage in the game of life. You can choose to sell if you get an outlandish offer or sleep well at night knowing you could sell.

The hallmark of a valuable company is one that can run without you, which means if you can create a business that’s built to sell, you also have the option to hold on to it without the stress of running your company on a day-to-day basis.

A valuable business is also a sought-after asset, making it more likely that you will get an unsolicited offer for your business. This gives you negotiating leverage when you decide to sell.

Creating a valuable company involves three different steps:



Step one is to build a company that’s not dependent on you to run it. This is the process described in the book Built to Sell: Creating a Business That Can Thrive Without You, and it involves maximizing your performance across eight dimensions of a self-managing business.

Learn More



Step two is to accelerate the value of your company by creating a recurring revenue stream, which is the focus of The Automatic Customer: Creating a Subscription Business in Any Industry. There are nine unique subscription models to choose from and using our formula, just about any business can create recurring revenue.

Learn More



Step three involves harvesting the value you’ve created by negotiating the sale of your business, which is the focus of The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top.

Learn More

Get Started by Subscribing to Built to Sell Radio

It’s free, and each week you’ll get a new case study of a founder who has built and sold a company.

Hosted by John Warrillow, the author of Built to Sell, you’ll learn the secret hacks of negotiating with leverage and the countermeasures you can use to defend yourself against even the most mercenary of professional buyers along with receiving a blueprint for avoiding the devastating mistakes that often trip up founders when building to sell.

You can also browse through our library of hundreds of interviews to find an episode that piques your interest.

Subscribe Now

The Built to Sell Online Course

Built to Sell: 8 Things That Drive the Value of Your Company online course is an interactive, video-based training program that teaches eight strategies for driving up the value of a company for entrepreneurs that want to maximize the value of their business.

Whether you want to sell your business, or just want to know that you could, you’ll learn the eight things that drive the value of your company, and you’ll get an eight-part action plan for dramatically increasing the value of your business.

The training is made up of 32 easy-to-follow videos, done-for-you templates, quizzes and worksheets. All of the training is online using our secure online learning platform. You can view the training videos, connect with others, and compare notes with classmates in the discussion area of each module.

Get Access