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How You Treat New Customers Impacts Your Company’s Value

Think back to the first time you met your spouse. 

No, I’m not talking about when you decided to move in together.  

Go back way further. 

I want you to remember what it was like the first time you met. 

Remember those feelings?  

That’s when the wiring in your brain changed and you created an emotional attachment. Since then, I’m sure you’ve had ups and downs, but your relationship has stuck because of the attachment you created in the first few weeks. 

The same attachment can happen with your customers

How Your Greatest Strength Becomes Your Weakness

What’s your greatest strength as a CEO?

Sales?

Marketing?

Operations?

Whatever you do well, know that it might become your Achilles’ heel.

Your Finish Line Is Their Starting Line

What sporting event offers the best analogy for building a business? Some might say the closest game to building a company is football because of the strategy involved in drawing up plays. Others may say a team sport like cricket offers the best parallel because of the importance of individual performances rolling up to a team result.

In my mind, it’s the marathon.

A supplier could be a vendor who sells you raw materials, but it can also be a sales channel used to advertise and promote your wares. For example, if you get many of your sales from Google organic search, you likely live in fear that Google will change its search algorithm.

How Amazon Can Be a Blessing and a Curse

Acquirers are allergic to risk, which is why your dependency on a single supplier can drag down the value of your business.

A supplier could be a vendor who sells you raw materials, but it can also be a sales channel used to advertise and promote your wares. For example, if you get many of your sales from Google organic search, you likely live in fear that Google will change its search algorithm.

How Tomorrow Influences the Value of Your Company Today

Professional baseball scouts can get excited about a lanky 15-year-old lefty even though he has never faced a serious batter in his life. The scout sees what the young sophomore could be, not what he is today. 

Is This Hidden Factor Driving Down the Value of Your Business?

An Airbus A380 is a huge plane capable of flying up to 853 passengers from Houston to Dubai. It has four massive engines yet, amazingly, could stay in the air if three of the four were to fail. That’s the kind of redundancy you want if you’re one of the 853 souls who depend on the A380’s airworthiness for your survival.

One Critical Metric the Most Valuable Businesses Watch Like a Hawk

Adding some recurring revenue to your business is arguably the fastest way to grow your company’s value. Recurring revenue is so crucial that it is one of the most heavily weighted drivers in our algorithm over at The Value Builder System™.

Why the Value of Your Business Goes Back to the Future 

As a business owner, you’re likely proud of the results you’ve achieved in the past, but when it comes to the value of your business, your future is critical. That’s why your growth potential is one factor we measure over at The Value Builder System™, where we calculate and help you grow your business’s value.

The Hidden Danger of Cross-Selling

While the company paid its employees on time, it had to wait weeks to get paid by its customers. The more the company grew, the worse the negative cash flow cycle became — until one day, Jefcoat found himself with $150,000 in accounts receivable and no money to pay his contractors.

Build Your Company Like Warren Buffett, Without Being Cheap

Warren Buffett started out as a value investor. His goal was to spot undervalued companies. Think “buy low.” Then Charlie Munger, his business partner at Berkshire Hathaway, persuaded Buffett that paying a premium for a company sometimes made sense

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