
How to Elevate Your BATNA
If you don’t have to sell your business, you are in a better negotiating position. However, have you ever considered that an acquirer may also have a BATNA?
A BATNA, or Best Alternative To a Negotiated Agreement, is a plan B if a negotiation to sell your business falls through. While it’s essential for you to have a BATNA when putting your company up for sale, it’s equally important to understand your potential acquirer’s BATNA.















