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In 2014, Hank Goddard got an offer of one times revenue to buy his software company, Mainspring Healthcare Solutions.
Goddard said, “No, thank you”.
A year later, the acquirer came back and doubled their offer to two times revenue. Again, Goddard declined.
It wasn’t until the acquirer came all the way up to five times revenue that Goddard agreed to sell.
In this episode, you’ll learn:
Goddard shifted Mainspring from selling perpetual software licenses to a Software-as-a-Service (SaaS) model that enabled him to maximize the proportion of Mainspring’s sales that were recurring—a key driver in getting five times revenue for their business. Have you figured out your recurring revenue model yet? If not, you’ll nail it in Module 5 of The Value Builder System™. Get started for free by completing Module 1 now.