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November 2, 2017 |
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Chris Muench started C-Labs in 2008 to go after the burgeoning opportunities presented by the Internet-of-Things (IOT).
He began by writing custom software applications that allowed one machine to talk to another. In 2014, he got the industrial giant TRUMPF International (no, not Trump) to acquire 30% of C-Labs, which gave him the cash to transform his service offering into a product.
By the end of 2016, Muench’s product was showing early signs of gaining traction, but C-Labs was running out of money. Muench calculated they would be broke by mid 2017. Muench decided the best outcome would be for TRUMPF to acquire the 70% of the company they didn’t already own, but how could he get a fair price for what he had built when TRUMPF knew just how desperate his situation had become?
In the end TRUMPF acquired C-Labs in a seven-figure deal that could stretch to eight figures if Muench is successful in hitting his future targets. In this episode, you’ll learn:
Would you like to transform a service business into a product like Muench did? It starts by identifying one service that could scale into a product, which is something you’ll do when you complete The Scalability Trifecta, Module 2 of The Value Builder System™—get started for free by completing Module 1 here.
Chris Muench is the President and Chief Executive Office at C-Labs, which he founded in 2009 and focuses on Solutions for the Internet of Things. He brings twenty-five years of industrial automation software development experience and passion together in C-Labs to deliver exceptional solutions for today’s modern factory automation environment. Chris has delivered solutions while working at Siemens Energy and Automation and at Microsoft. He has technical expertise in Windows Embedded, Cloud- and Mobile Computing, Natural User Interface (NUI) and Experience (UX), and advanced communication protocols including OPC. His credentials include a Bachelor in Data Technology and he has been a Microsoft MVP for ten years.
The One Question You Never Answer
In this episode of Built to Sell Radio you’re going to hear from Erik Huberman, who started Swag-of-the-month, a T-shirt business he quickly scaled from start-up to sale in 18 months.
Huberman considers the exit a success, but during negotiations there was one question the acquirer asked that Huberman wishes he had never answered.
How Amazon Became a Blessing and a Curse for Beast Gear
Ben Leonard is a fitness enthusiast who found himself in bed with a heart problem in his early 20’s (he’s fit and healthy now). His doctors told him to rest. Said not to go to the gym, he cleared out his bag and noticed some of the accessories he used had worn out prematurely.
The experience sparked an idea. Leonard decided to launch a brand of fitness accessories made to last longer and cost less than the alternatives. He named his fledging company Beast Gear. He borrowed around £1,000 from his father and ordered 250 skipping ropes with the Beast Gear logo emblazoned on them.
How to Create a Bidding War Plus Three Other Lessons
This week’s episode of Built to Sell Radio is the Intel edition. We focus on four recent guests and highlight the strategies that made their companies built to sell.
Imagine turning your expertise into an 8-figure exit. That’s exactly what Sue Bryce did. Bryce built a $1 million photography studio in an industry where owners are often limited to low six-figure businesses that are dependent on them.
Bootstrapping a 2-Sided Market to a 7-Figure Exit
Anna Maste built Boondockers Welcome, a kind of Airbnb for RVers, to $100,000 in Annual Recurring Revenue (ARR) when she received an offer of 3.9 times ARR. Maste was about to accept the offer when some soul searching led Maste to believe she could do much better. That kicked off a two-year journey of building the value of her business.
The Philosophy of Building to Sell
Dan Faggella started Science of Skill, an e-commerce website selling self-defense videos and paraphernalia, in 2013. His goal was to sell the business as soon as possible, and he started soliciting offers just 14 months later.
How a Simple Strategy Led to a 35% Higher Valuation for Conversio
In 2014, Adii Pienaar started an email marketing platform for retailers, which became Conversio. By 2019, Pienaar had $2 million in revenue and 14 employees.
Getting Around Your Non-compete
Nick Leighton started a marketing agency called NettResults with the idea of helping technology companies access consumers in the Middle East. Based in Dubai, Leighton built NettResults to around $2 million in revenue when he decided to sell.
Leighton attracted a number of offers including one from a much larger agency that wanted an office in the Middle East.
Derek Sivers sold CD Baby for $22 million dollars and decided to do something interesting with the money.
From Start-Up To Exit In Three Years
Peter Shankman started Help A Reporter Out (HARO) to connect experts with journalists. Within three years, Shankman was generating $1.5MM from selling ads on his email blasts. That’s when hi largest advertiser approached him to buy HARO.
What You Should Know Before You Pitch Your Company on Shark Tank (or Anywhere)
In 2013, Kate Field started The Kombucha Shop offering home-brew kits that people can use to make kombucha.
By 2018, the kombucha craze was in full swing and Field was invited to pitch her business on Shark Tank. Field asked for $350,000 in return for 10% of her company which was generating around $1.2 million per year selling kombucha kits. Field got an offer for $200,000 in cash and another $150,000 line of credit in return for 10% of her company from Barbara Corcoran and Sara Blakely, the Spanx founder who was a guest Shark that day.
Despite her success on television, a series of surprising events led Field to walk away from the Shark’s offer and sell The Kombucha Shop the following year. This episode is a raw account of the highs and lows of the entrepreneurial journey.
5 (Sobering) Lessons from the Sales of Hammocks.com
David Fairley estimates he has sold more than 20 online properties but admits it was the sale of Hammocks.com—one of his first exits—that taught him the most.
