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From Food Stamps To A Seven-figure Exit

February 23, 2018 |  

About this episode


While Michael Pedone survived off of food stamps as a kid, he dreamed of living a lifestyle where money wasn’t scarce. Fast-forward a few decades, and Pedone sold his first company for $1.2MM.

eTrafficJams was born out of wanting to help his wife’s small business increase their Search Engine Optimization (SEO) rankings. When that proved extremely successful, Pedone focused on helping other small and medium-sized businesses by using a pay-for-performance model and creating a highly profitable recurring revenue stream.

The business caught the eye of a Swedish company who wanted a toe-hold in the SEO market, and the deal closed in 90 days with a handshake. Pedone could finally call himself a millionaire.

In this episode, you’ll learn:

  • The dangers of taking stock vs. cash for your business
  • How buyers use recurring revenue (or lack thereof) to adjust their offer
  • When an exit is a ‘deal with the devil’

Pedone set his company apart from his competition by focusing on an underserved market, small businesses. In the Monopoly Control module of The Value Builder System™, you’ll pinpoint exactly where your business can improve its differentiation and standout more prominently in the marketplace.

Get started for free right now by completing the first module.

Check out our article on The Recurring Revenue Bump.

Check out our full M&A Glossary

About Our Guest

Michael Pedone, founder and CEO of, is a name well known to many in the world of online business. He launched an internet marketing company, eTrafficJams, during the dot com meltdown and defied the odds by turning it into a massively successful venture. A large factor in its success was Pedone’s ability to teach his proven phone sales techniques to his ever-expanding staff, creating swift growth for the company.

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