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Stephen Heese buys fallen iconic brands and brings them back to life. Found out how he turns big personal risk into great rewards.
When the opportunity to buy the storied boat manufacturer Chris-Craft came along in 2001, Stephen Heese pledged roughly 80% of his net worth to buy the assets of the bankrupt company with the help of his friend and business partner, Stephen Julius.
The partners set about to rebuild the value of the iconic company and last month, 17 years after they bought the company, Hesse and Julius announced the acquisition of Chris-Craft by R.V. maker Winnebago for an undisclosed windfall.
This was their second success at buying an iconic American brand that had lost its way. In 2004, Heese and Julius acquired the assets of Indian Motorcycle, resuscitated the brand, and flipped it to Polaris Industries for a tidy profit in 2011.
In this episode, you’ll learn:
One key element of Heese and Julius’ formula for buying distressed companies comes down to buying the assets for less than a third of their book value. Book value assumes your company has no “good will” and the acquirer is simply buying your hard assets. To get paid for your good will, you need to understand how potential buyers will look at your business. Get started for free now by getting your Value Builder Score.