Cracking the Amazon e-Commerce Code
August 3, 2018 |
Want to increase the value of your business by up to 71%?
Take the 13-minute survey and get your Value Builder Score
About this episode
Subscribe:
Sophie Howard built and sold a 7 figure Amazon e-Commerce business in less than two years. Here’s how she did it.
Sophie Howard launched her first Amazon business, selling premium handmade products from Nepal. Within 18 months, she’d reached $2 million in revenue for a company that was only taking her a day a week to run. While it sounds like the perfect source of passive income, Howard had specifically grown her company to be sold.
But selling an Amazon e-commerce business has unique challenges. Howard had an established supply chain and interested international buyers, but no access to her own client list. Find out how Howard navigated the sale, took home a tidy cash payout, and developed a repeatable business model for herself and other aspiring entrepreneurs.
In this episode, you’ll learn:
- How to source a product to sell on Amazon
- The difference between selling a commodity and selling a private label product
- The one contract adjustment you have to make when selling an Amazon-based business
- One simple thing to do to make due diligence easier, especially for Amazon businesses
- Howard’s best piece of advice for all sellers
Howard focused on building a private label business to set her apart from generic brands on Amazon. This kind of Monopoly Control is one of The Value Builder System’s™ eight key drivers of company value. To see how your business stacks up, get your Value Builder Score for free right now.
Our guest
Sophie Howard is a 7-figure Amazon seller and online business coach. She helps entrepreneurs source profitable products, build premium brands and sell their online businesses. She has sold two Amazon businesses, one for 7-figures USD and is currently building her third global brand. Howard lives her own financially free lifestyle, residing with her family in Wanaka, New Zealand.
Related to this topic
Derek Sivers sold CD Baby for $22 million dollars and decided to do something interesting with the money.
How Much Are Your Employees Worth To An Acquirer?
Impact LABS had no hard assets and little intellectual property, so why would ContextLabs want to acquire them for millions?
Lessons from Home Depot’s Acquisition of a $100 Million Juggernaut Blinds.com
Jay Steinfeld started selling blinds online in 1993. The e-commerce pioneer went on to build Blinds.com into a $100 million category killer before Home Depot decided enough was enough and made Steinfeld an offer he couldn’t refuse.
Bitcoin – The Investor vs. The Acquirer
Back in 2013, Dave Ripley became fascinated with Bitcoin. The cryptocurrency market was gaining notoriety and Ripley and a friend decided to start Glidera, a company focused on creating tools to help developers integrate cryptocurrency.
In this episode, Stephan Spencer details three strategies he pursued to withdraw from his business’s day-to-day operations. By 2010, he was able to take a six-month sabbatical which ultimately lead to a sale in 2010 with only a six-month earnout.
From Nothing to $25 Million in 12 Months
SnapSaves was created by Buytopia, which has a deal-of-the-day business model similar to Groupon. Started by Michele Romanow and her partners in Buytopia, the idea was to let shoppers snap a picture of their grocery receipt using the app.
5 (Sobering) Lessons from the Sales of Hammocks.com
David Fairley estimates he has sold more than 20 online properties but admits it was the sale of Hammocks.com—one of his first exits—that taught him the most.
The Man Behind the $1.3B Sale of Wind Mobile
Anthony Lacavera has started 12 businesses, six of which he has exited. His exits have ranged in value from the $6 million he got for one of his recent start-ups to the $1.3 billion that Wind Mobile sold for.
From Food Stamps To A Seven-figure Exit
While Michael Pedone survived off of food stamps as a kid, he dreamed of living a lifestyle where money wasn’t scarce. Fast-forward a few decades, and Pedone sold his first company for $1.2MM.
The One Question You Never Answer
, a T-shirt business he quickly scaled from start-up to sale in 18 months.
How a Simple Strategy Led to a 35% Higher Valuation for Conversio
In 2014, Adii Pienaar started an email marketing platform for retailers, which became Conversio. By 2019, Pienaar had $2 million in revenue and 14 employees.
The Atheist Bible Salesman Who Sold His Company for 5X Revenue
Trevor McKendrick had created the best-selling Spanish-language Bible app when he was approached about an acquisition. The offer was 3.5x revenue but Trevor got them to 5x with a combination of chutzpah and a knack for reading the fine print.