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Angela Mader started selling her fitbook through retail giants like CVS, Target and Walgreens. Little did she know, Mader was also attracting the attention of one of the world largest acquirers.
Angela Mader founded fitlosophy, a fitness and lifestyle products company, in 2008. Beginning with a fitness journal she called “fitbook”, Mader built a brand that focused on helping customers achieve their fitness goals.
By 2017, fitlosophy had grown to 6 employees, $2 million in top-line revenue and Mader was selling her journals in 16,000 stores including giant retailers like Target, Walgreens and CVS. That’s when CSS Industries (NYSE: CSS) came knocking.
In this episode, you’ll learn:
CSS reasoned it would be cheaper and easier to buy Mader’s company than to re-create the brand she had built. A unique point of differentiation from your competitors not only gives you pricing authority but it can also makes you irresistible to a potential acquirer. Find out how well your company is differentiated by completing Module 6 of The Value Builder System™. Get started for free right now by completing Module 1