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Data analytics provider Zodiac was preparing to raise an A investment round for its customer lifetime value software when NIKE decided they wanted to buy the company.
Peter Fader co-founded Zodiac in 2015. The company integrated the Wharton professor’s decades of research into customer lifetime value into a software system that could estimate the lifetime value of a customer.
By 2018, the company had built itself up to 13 full-time employees, and an additional roster of part-time specialists. Zodiac had Fortune 500 companies and was optimistic about closing an A round of financing when NIKE, one of Zodiac’s customers, offered to buy the entire business. Fader and his team had prepared to keep running Zodiac post investment, but how could they say no to NIKE?
In this episode, you’ll learn:
Although many consulting firms offer customer lifetime value analysis on a one-off basis, Zodiac built a Software-as-a-Service (SaaS) platform giving them recurring revenue. Figure out your recurring revenue model in Module 5 of The Value Builder System™ — get started for free right now by completing Module 1.