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ConnectedYard took an old idea and brought it into the 21st century. When they started looking for new funding, they found a buyer instead.
Mark Janes co-founded ConnectedYard in 2015. The company developed pHin, a sensor that monitors the water chemistry of your pool or hot tub and sends notifications to your smartphone when your chemicals are out of whack. Coupled with a subscription model that sold pre-packaged pool chemicals and maintenance services, ConnectedYard started to disrupt the pool and hot tub services market. And that’s when Hayward Industries, one of the world’s largest suppliers of swimming pool gear, approached Janes about buying his company.
In this episode, you’ll learn:
Janes gave away the pHin monitor in exchange for a subscription to the chemicals needed to rebalance your pool. It’s the latest example of a savvy entrepreneur applying the subscription business model to a new industry. How about you? Have you figured out your subscription model yet? If not, you’ll love Module 5 of The Value Builder System™ which includes a tool designed to help you identify a subscription model in any industry. Start The Value Builder System™ free right now by completing Module 1.