Steve Murch’s BigOven sale is his latest in a series of successful multi-million-dollar exits. Find out how he did it.
Earlier this year, Steve Murch sold BigOven, a cooking app with over 13 million downloads and more than 4 million members, to Aisle Ahead, Inc., capping off an incredible run of successes:
Steve is the real deal, and in this episode you’ll learn:
In its infancy, Murch sold 20% of VacationSpot to Microsoft because of the traffic Expedia (owned by Microsoft at the time) could generate. When it was time to sell, it was only natural to return to Expedia and invite them to acquire the rest of the business.
Do you know who the natural strategic acquirers are for your business? If not, we’ll help you figure it out using the Short List Builder tool, part of Module 11 in the Value Builder System™. Get started for free by completing Module 1.
Steve Murch’s career has included leadership positions in online travel, online games, relational databases and telecom. Murch served as Chairman of Escapia (www.escapia.com), the leading SaaS solution for the US vacation rental industry, acquired by HomeAway in 2010. Murch was co-founder, President, CEO and Chairman of VacationSpot.com, a pioneer in the online reservation of vacation rentals, which was sold to Expedia in January 2000 for approximately $87M. At Expedia, Murch was Vice President of Vacation Packages, leading the vacation package and destination services teams, creating two patents on the first-ever dynamic vacation packaging system on the Internet, which now represents billions in annual transactions for Expedia.
John Warrillow: Once a year, you go to the doctor, right? They take your blood pressure. Maybe they prick your finger and they take a little blood, and they give you a sense of your cholesterol level. Maybe if you go to one of those fancy health care facilities, they get you to run on a treadmill for a while, see how your heart’s doing. You get a checkup. The same thing should be true of your business. When we look at your business through the