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How do you place a fair valuation on your company when one partner wants out while the other is ready to continue?
How do you place a fair valuation on your company when only one partner wants out, and the other is ready to continue? The answer – for Judith Nowlin and her partner Amanda – wasn’t a matter of calculating how far they’ve come, but rather how far they would go.
Nowlin, co-founder of iBirth™, a daily pregnancy, postpartum and baby tracker app, found herself in a complex situation when her co-founder and good friend was ready to step down from the business.
While most would be left perturbed, for Nowlin, it pushed her to evaluate the company’s potential valuation and helped lay the foundation of transforming iBirth™ toward a B2B model with a stream of recurring revenue — and ultimately finding a strategic buyer to acquire the business.
In this episode, you’ll learn:
iBirth™ improved its value by creating a stream recurring revenue, which Nowlin claims to be the key to its success. How could your company implement recurring revenue? Module 5 of The Value Builder System™ explores the Automatic Customer Builder. To discover your business’ potential, take the Value Builder Score.