Fortune 500 Companies Helped This Founder Exit
February 8, 2019 |
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Find out how Mitchell Reichgut built Jun Group to sell.
We know consumers have shifted their eyes from televisions to mobile devices, so how are companies raising upwards of $28 million to capitalize on this evolution?
For Mitchell Reichgut, co-founder of Value Exchange Advertising (VEA) company Jun Group, he helped create a service that has multi-national and luxury brands running to them to reach their target customers. Jun Group is a pioneer in VEA where a marketer will offer a mobile phone user access to something cool like a game or some valuable content in exchange for watching an ad.
Jun Group raised $28 million in venture financing before ultimately being acquired by Advantage Solutions last fall.
In this interview with Reichgut, you’ll learn:
- A refreshingly simple way to evaluate potential investors
- The surprisingly tough question to ask interested investors
- What to do when a partnership falls apart
Reichgut was an early pioneer in the field of Value Exchange Advertising and enabled his firm to create a unique point of difference compared to the thousands of digital advertising agencies offering a broad list of services. We’ll help you carve out your own little category of one during the Scalability Finder exercise which is module 2 in The Value Builder System™. Start right now by getting your Value Builder Score.
Our guest
Mitchell Reichgut is the CEO and co-founder of Jun Group. Prior to founding Jun Group in 2005, Reichgut led Bates Interactive, the online unit of Bates Worldwide Advertising, now owned by WPP. As General Manager/Creative Director, he helped grow Bates Interactive into a 70-person integrated unit, with clients such as EDS, Moet & Chandon, and Warner-Lambert. Before joining Bates, he served as Creative Director at Think New Ideas.Related to this topic
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