Startup to Exit in 18 Months

March 8, 2019 |  

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About this episode


Building a sellable business doesn’t have to take years. Drew Kraemer received his first acquisition offer nine months after he started Marketplace Strategy.

To read a transcript of this episode, click here.

Drew Kraemer founded Marketplace Strategy in 2016 and decided that they were going to be good at exactly one thing: helping businesses develop and implement marketing strategies for their Amazon e-commerce stores.

As a brand new company, it might sound risky for Kraemer to focus so specifically. His approach meant turning down perfectly good work in other areas from customers who wanted to hire him. But when Kraemer received his first offer from an interested buyer after only nine months, he knew he’d made the right decision.

In this episode, you’ll learn:

  • How focusing on one thing can accelerate your growth
  • The opportunity cost of turning down work outside your area of specialization
  • How to use a scorecard to map out what makes you attractive to a potential acquirer
  • How normalizing your EBITDA works
  • The definition of a BATNA and how to leverage one to ensure you get a fair price for your business

What’s the one thing your company is really good at? For Kraemer and Marketplace Strategy, it was Amazon e-commerce marketing plans. This kind of Monopoly Control is explored in Module 6 of The Value Builder System™. Start for free right now by getting your Value Builder Score.

About Our Guest

Drew Kraemer is the CEO and co-founder of Marketplace Strategy, a digital marketing agency focused on Amazon.com and other online marketplaces; providing strategy consulting, optimization services, advertising management, and creative solutions. Marketplace Strategy partners with mid-sized to Fortune 50 brands to maximize brand presence and increase sales on the world’s largest online marketplaces. Clients include; Nestle, Smuckers, Shark|Ninja, Purell, Snapple, and Genie.