BTS Header Logo

How One Consulting Company Used The ‘Netflix Model’ To Transform

April 26, 2019 |  

About this episode


Kogentix’s product and service offerings may be complex, but their huge growth resulted in an ending that’s easy to understand—an acquisition by the biggest digital marketing agency in the world.

To read a transcript of this episode, click here.

Boyd Davis – and his three co-founders – created Kogentix with a mission to provide the same behaviour data that recommends the ‘next show to watch’ on Netflix… in industries like banking and groceries.

They started as a consultancy and soon realized in order to grow they would need to transform their services offering business into a product-based model.

Find out how this change helped them grow from zero to 240 employees in just three years, and ultimately sell Kogentix to the biggest digital marketing agency in the world: Accenture.

In this episode, you’ll learn:

  • What value awaits you in a product-based company
  • How to finance your growth using an unusual debt Instrument
  • The buzzwords you should be using to describe your business (and when they don’t matter)

Davis and his co-founders understood that it’s much easier to scale a product-based business than a service-based one. Then they waited until Finding what parts of your business will be the easiest to scale is explored in Module 2 of The Value Builder System™. Get started for free right now by completing Module 1.

Check out the written by John Warrillow on The Biggest Mistake You Can Make When Turning A Service Into A Product.

Check out our full M&A Glossary

About Our Guest

Boyd Davis is a managing director at Accenture in the Applied Intelligence practice, responsible for helping clients plan and implement initiatives to leverage data, artificial intelligence, and analytics to achieve superior business results. He joined Accenture via the acquisition of Kogentix, a software and services startup focused on building machine learning applications on modern distributed platforms.

BTS Footer Logo

Build, Accelerate and Harvest the Value of Your Company

© All Rights Reserved | Built To Sell