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The True Value Of Sticky Customers

May 17, 2019 |  

About this episode


CJ Whelan and his co-founder evolved a typically “free service” into something that customers were more than willing to pay for – and remain loyal.

In the era of easy-to-access and (often) free web conferencing solutions like Zoom and GoToMeeting, how does a service industry like teleconferencing stay competitive?

If you ask CJ Whelan, who started Adigo with his business partner in 2004, the answer is customer loyalty. By 2018, Adigo was bringing in millions of dollars in revenue and sustaining an astonishingly industry low customer churn rate of only 2% over a year.

How did he keep his customers satisfied in such a busy industry?

In this episode, you’ll learn:

  • How to let go of an offer
  • The woes of business partner conflict and how to avoid it
  • The one thing that makes a business attractive to multiple buyers

Whelan and his business partner were able to build a loyal base of customers and predict their future growth to ensure low churn. Understanding your future growth is a key factor in building a valuable business success and is explored in Module 3 of The Value Builder System™. To find out more get started for free right now by completing Module 1.

Check out our article on 5 Secrets To Attracting Strategic Acquirers In Today’s Market.

Check out our full M&A Glossary

About Our Guest

CJ Whelan is an accomplished entrepreneur with more than 25 years of success in the telecommunications and software development industries. Companies that he has founded or co-founded include Front Range Technology Group, a telecom and software consulting firm, and Adigo, a teleconferencing services company that saw a successful exit through acquisition in 2017.

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