CJ Whelan and his co-founder evolved a typically “free service” into something that customers were more than willing to pay for – and remain loyal.
In the era of easy-to-access and (often) free web conferencing solutions like Zoom and GoToMeeting, how does a service industry like teleconferencing stay competitive?
If you ask CJ Whelan, who started Adigo with his business partner in 2004, the answer is customer loyalty. By 2018, Adigo was bringing in millions of dollars in revenue and sustaining an astonishingly industry low customer churn rate of only 2% over a year.
How did he keep his customers satisfied in such a busy industry?
In this episode, you’ll learn:
Whelan and his business partner were able to build a loyal base of customers and predict their future growth to ensure low churn. Understanding your future growth is a key factor in building a valuable business success and is explored in Module 3 of The Value Builder System™. To find out more get started for free right now by completing Module 1.