Menu
November 11, 2015 |
Subscribe:
In this episode of Built to Sell Radio you’re going to hear from Erik Huberman, who started Swag-of-the-month, a T-shirt business he quickly scaled from start-up to sale in 18 months.
Huberman considers the exit a success, but during negotiations there was one question the acquirer asked that Huberman wishes he had never answered.
Erik Huberman is founder and CEO of Hawke Media, a leading outsourced digital CMO agency for companies like Evite, Bally Total Fitness, Verizon Wireless, Eddie Bauer, Red Bull, and many other brands. Erik and his team provide complete sales, marketing, and e-commerce for their clients. As a serial entrepreneur and brand and marketing consultant for eight years, Erik previously founded, grew, and sold Swag of the Month, and grew Ellie.com’s sales to $1 million in four months. He frequently speaks at marketing events and recently filmed a television commercial airing on CNBC. Erik cultivates a positive environment at Hawke Media; all his team members reached their business goals in year one and are on track to do so in year two. Erik’s personal passions include the startup and technology worlds, travel, music, and fitness —Hawke Media’s team members participate in ongoing fitness competitions in the office.
Once Bitten, Twice Shy: The (Real) Reason Jay Gould Sold Yashi for $33M
Jay Gould co-founded Yashi, a platform that helped advertisers buy ads on video content. Yashi grew to more than $25 million in revenue and more than $5 million in EBITDA when Gould received an offer of $33 million from Nexstar Broadcasting. The offer represented around 6 x EBITDA and Gould was conflicted. He knew he could probably get more, but he had also seen how quickly a successful company can go to zero.
The Inside Story of Petco’s Acquisition of Shark Tank-Featured PupBox
Like many young couples, Ben & Ariel Zvaifler got a puppy and found themselves trying to figure out how to train it. They wondered what toys were safe and what kind of food to give to their brand-new puppy.
The couple figured they weren’t alone and decided to launch PupBox, a subscription box for new puppy owners that offered owners training guides, treats, and toys for puppies appropriate for their age and stage of development.
How To Get Acquired By Facebook (Twice)
The market for digital assistants is booming. Apple has Siri, Amazon has Alexa and Google has Google Assistant. Now, thanks to Charles Jolley, Facebook has Ozlo, a digital assistant designed to outsmart Siri and Alexa at their own game.
Built to Sell Intel - July 2021
On this month’s episode of Built to Sell Intel, John will be sharing key insights from the latest group of entrepreneurs interviewed on Built to Sell Radio.
John recaps his favorite anecdotes in this monthly live broadcast, highlighting helpful strategies and transferable lessons.
4 Big Takeaways on Building the Value of Your Company
This week, we’re back with the latest Intel edition of Built to Sell Radio. We feature four recent guests and dissect what made their companies built to sell.
The Humble Yogi Sells His Business
Along with three friends, Sebastian Johnston co-founded TheAmazeApp in 2014. The idea was based on a simple idea. Social media influencers could upload a picture of what they were wearing and tag the clothing on TheAmazeApp’s database of e-commerce retailers. Then, when one of their followers purchased the item, TheAmazeApp would receive a commission they shared with the influencer.
Derek Sivers sold CD Baby for $22 million dollars and decided to do something interesting with the money.
The Atheist Bible Salesman Who Sold His Company for 5X Revenue
Trevor McKendrick had created the best-selling Spanish-language Bible app when he was approached about an acquisition. The offer was 3.5x revenue but Trevor got them to 5x with a combination of chutzpah and a knack for reading the fine print.
5 (Sobering) Lessons from the Sales of Hammocks.com
David Fairley estimates he has sold more than 20 online properties but admits it was the sale of Hammocks.com—one of his first exits—that taught him the most.
The Acquisition of the Company Behind Chicago Bulls Sunglasses
If you own Chicago Bulls sunglasses—or sunglasses from just about any other NBA team—you owe your eyewear to Jason Bolt.
How Much Are Your Employees Worth To An Acquirer?
Impact LABS had no hard assets and little intellectual property, so why would ContextLabs want to acquire them for millions?
Imagine turning your expertise into an 8-figure exit. That’s exactly what Sue Bryce did. Bryce built a $1 million photography studio in an industry where owners are often limited to low six-figure businesses that are dependent on them.
