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How A Patent Sways The Value Of Your Business

September 27, 2019 |  

About this episode


O’Neil-Dunne was able to patent his technology and create a competitive advantage by learning the “patois” of his industry. Here’s how.

To read a transcript of this episode, click here.

Think back to the last time you booked an oversees flight.

Chances are, you travelled within one of the big travel alliances: Oneworld, SkyTeam or Star Alliance. Airline partners share a common system which is why your bag shows up in the right place (most of the time) even though you may have taken a set of connected flights to get to where you were going.

Now, imagine you’re a small regional airline trying to offer passengers a breadth of destinations while not being part of one of the big three alliances. If you’re passenger who wants to fly to one place, you’re fine… but as soon as they want to connect into a different city on a competing airline, you’re left trying to stitch together a solution.

The results are predictably bad, which is why Timothy O’Neil-Dunne co-founded Air Black Box Company. The goal was to help smaller travel operators manage their back-office operations so they could compete with the major travel companies.

O’Neil-Dunne was able to patent his technology which is one of the reasons 777 Partners bought Black Box early in 2019.

In this episode, you’ll learn how to:

  • Value your patents
  • Create a competitive advantage by learning the “patois” of your industry
  • Keep your equity while funding your growth
  • Spot people who are vested (and avoid those who aren’t)

O’Neil-Dunne invested in patenting his scheduling technology to provide a durable competitive advantage for his business. Discovering what makes you tough to compete with is our focus in Module 6 of The Value Builder System™ – complete module 1 for free by getting your Value Builder Score Now.


Check out our full M&A Glossary

About Our Guest

Timothy is an Aviation and Travel Industry veteran. Timothy was a founding management team member of the Expedia team, where he headed a variety of portfolios including founding the International Network. He also spent time with Worldspan as the international head of technology, where he managed technology services from infrastructure to product. He is acknowledged as an innovator and has won many awards including Innovation of the Year from CAPA for his work with Air Black Box which he founded in 2012.

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