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How To Package Your Expertise Into A Subscription

December 20, 2019 |  

About this episode


Marc-Andre Seguin launched in 2009 to share his knowledge as a guitar teacher.

To read a transcript of this episode, click here.

Seguin started by offering YouTube videos and PDFs but soon realized his content could be stickier and more profitable if he transformed his business into a subscription-based company (which was strikingly uncommon in his industry).

In this episode of Built to Sell Radio, learn:

  • How Seguin locked up his content to increase profit
  • Why creating a bundled package was the key to improving his bottom line
  • The numbers behind cancellations or ‘churn’ you might not be considering
  • How recurring revenue can be implemented in any industry

Want to transform your experience into a subscription model? Leverage The Automatic Customer Builder inside The Value Builder System™ — get started for free by getting your Value Builder Score.


Check out our full M&A Glossary

About Our Guest

Marc-Andre Seguin is the webmaster, mastermind and teacher on, the #1 online resource for learning how to play jazz guitar. He draws from his experience both as a professional jazz guitarist and professional jazz teacher to help thousands of people from all around the world learn the craft of jazz guitar.

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