The Phantom Buyer

When negotiating to sell your company, the fastest way to spike your earnings is to introduce a competing offer. But you don’t always have that luxury. It may be better to simply fake it, which is exactly what Trent Dyrsmid did to boost his take.

About Our Guest

Trent Dyrsmid is a serial entrepreneur, author, founder of GrooveDigitalMarketing.com, and host of the BrightIdeas.co podcast. Prior to starting his online businesses, Trent was the founder of Dyrand Systems, an IT managed services provider based in Vancouver, BC, that was twice ranked as one of Canada’s PROFIT 100 fastest growing companies, before he sold it in late 2008. More important than all that… Trent is also a husband, a father, and an avid motorsports enthusiast. Trent and his family currently live in Boise, ID.