About this episode
Nick Leighton started a marketing agency called NettResults with the idea of helping technology companies access consumers in the Middle East. Based in Dubai, Leighton built NettResults to around $2 million in revenue when he decided to sell.
Leighton attracted a number of offers including one from a much larger agency that wanted an office in the Middle East.
The acquirer had no interest in Leighton’s brand, so he carved the NettResults name and website URL out of the purchase, which turned out to be a prescient move. Two years later, Leighton’s acquirer decided to leave the Middle East. Leighton, having honored his two-year non-compete, was able to re-start his agency, under the same name, without breaching his agreement with the acquirer.
In this episode you’ll discover how to:
- negotiate a non-compete agreement that gives you more flexibility.
- position your company so it can thrive while you’re away (get started by downloading The Definitive Guide to Standard Operating Procedures).
- keep employees happy (the answer may not be equity).
Curious about what your company might be worth? Start with a Built to Sell Valuation.
Show Notes & Links
[20:56] Nick Leighton: “The World Food Programme, which is one of the largest charity organizations in the world.”
[41:58] Nick Leighton: “The book is Exactly Where You Want To Be: A Business Owner’s Guide to Passion, Profit and Happiness”
About Our Guest
Nick Leighton believes that you should make more money and have more free time to achieve your personal life objectives. These are Champagne Moments. He does this through his best-selling book (Exactly Where You Want to Be – A Business Owner’s Guide to Passion, Profit & Happiness), international speaking engagements, executive coaching business owners, and by facilitating peer-advisory-boards.
Over the past 25+ years, Nick has worked in North America, South America, Europe, the Middle East, Africa, and Asia. As a seasoned entrepreneur, he has founded and sold multiple multi-million-dollar agencies and advised countless others, including Fortune 500 companies, non-profit organizations, small businesses, entrepreneurs, political parties, and members of royalty.
Nick owns and operates a coaching and peer-advisory agency, an international marketing agency, and a project management company.
Fun fact – Nick met his wife sixteen years ago at the Playboy Mansion in Los Angeles.
Outside of work, Nick is studying to be a Sommelier and loves international travel.
Connect with Nick: