The Happy Exit

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Prantik Mazumdar and his business partner Rachit Dayal built Happy Marketer, a digital marketing agency, to more than $10 million in annual revenue before they decided to sell to Dentsu Aegis Network. Mazumdar and Dayal agreed to sell for around 7 times EBITDA,  40% of which was paid up front with the remainder available in a four-year earn-out tied to the future profitability of Happy Marketer.

In this episode, you’ll be drinking from the firehose as Mazumdar describes how to:

• Get your customers to finance your business instead of giving up equity to investors.
• Use partners to boost your credibility and attractiveness to acquirers.
• Get “acquisition ready”.
• Time your exit.
• Maximize your chances of hitting an earn-out (and the biggest mistakes to avoid when structuring your deal).
• Use an acquirer narrative to boost your value in their eyes.
• Pick your lawyers.

 

Check out our article on Secrets To Attracting Strategic Acquirers.

Check out our full M&A Glossary

About Our Guest

Prantik joined digital consultancy Happy Marketer in 2011 before growing the business to over $10m revenues and engineering a trade sale to Japanese advertising conglomerate Dentsu. Born in India. Educated in NUS Singapore. Based in Singapore.

 

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