Playing Chicken

Jeff Hoffman sold his business to American Express in a nine-figure exit. After the Letter of Intent (LOI) was signed, American Express proposed paying part of the acquisition in an earn-out, and you’ll never guess what Hoffman did next.

During the interview, Hoffman shares the surprising question he uses in an interview to assess whether someone is going to be an A player on his team. Getting employees to care as much as you do is about engagement, which we tackle in module seven of The Value Builder System™. The first step is getting your Value Builder Score. Get your Score now.

About Our Guest

Jeff Hoffman’s accomplishments cover an astonishing range of fields; as well as being a successful entrepreneur, proven CEO, internationally renowned motivational speaker and published author, Hoffman has produced concert tours, Hollywood films and a 2015 Grammy-winning jazz album, working with stars like Elton John, Britney Spears and NSYNC. Hoffman has been the founder of multiple startups and has served as a senior executive in many capacities, including being part of a number of well-known companies such as Priceline.com. uBid.com, CTI and ColorJar. He currently serves on the boards of companies on six continents.