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A Regrettable Deal

September 23, 2022 |  

About this episode


In 2013 South African entrepreneur Jason Bagley started Firing Squad, a lead generation company specializing in cold emails.

In 2020 Firing Squad signed an agreement to be acquired by Southern Web and was later rebranded to SiteCare.

The deal was something Bagley would later come to regret.

In this episode, you’ll learn how to:

  • Write cold emails that people actually open.
  • Productize a service.
  • Transfer your “ninja skills” to your employees.
  • Increase pricing without losing your customers.
  • Avoid the mistake that left Bagley with nothing.


Check out our article on 3 Ways You Can Shift From Player To Coach.


Check out our full M&A Glossary


Show Notes & Links

John’s LinkedIn

Colin’s LinkedIn

Press Release

Copy Check

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Earn-out: Earnout or earn-out refers to a pricing structure in mergers and acquisitions where the sellers must “earn” part of the purchase price based on the performance of the business following the acquisition.


Churn: Churn is a measurement of the percentage of accounts that cancel or choose not to renew their subscriptions. A high churn rate can negatively impact Monthly Recurring Revenue (MRR) and can also indicate dissatisfaction with a product or service.

Churn is the measure of how many customers stop using a product. This can be measured based on actual usage or failure to renew (when the product is sold using a subscription model). Often evaluated for a specific period of time, there can be a monthly, quarterly, or annual churn rate.





About Our Guest

Jason Bagley

Jason Bagley is the founder of CopyCheck, an on-demand marketing & sales copywriting agency. Previously, Jason founded Firing Squad, an email lead generation business that was acquired in 2020. He is also an EO member in Cape Town, South Africa, and sometimes a public speaker. Mostly though, he’s a dad and a husband.

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