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Aaron Houghton sold iContact in 2012 for $180 million. The first round of growth was financed by convertible debt, which Houghton recommends for its simplicity. Hear how he parlayed an initial investment of $250,000 into a $180 million exit.
In the last five minutes of this episode, Houghton talks about the importance of getting your LTV:CAC ratio up to at least 3:1. Determining your LTV:CAC ratio is something we tackle in Module 5 of The Value Builder Engagement – get started for free by getting your Value Builder Score™ now.