Take the 13-minute survey and get your Value Builder Score
Aaron Houghton sold iContact in 2012 for $180 million. The first round of growth was financed by convertible debt, which Houghton recommends for its simplicity. Hear how he parlayed an initial investment of $250,000 into a $180 million exit.
In the last five minutes of this episode, Houghton talks about the importance of getting your LTV:CAC ratio up to at least 3:1. Determining your LTV:CAC ratio is something we tackle in Module 5 of The Value Builder Engagement – get started for free by getting your Value Builder Score™ now.
Aaron Houghton is a serial entrepreneur who builds web marketing products for small business owners. He is currently co-founder and CEO of BoostSuite.com, a group advertising tool that enables small businesses to band together to beat their larger competitors. Formerly Houghton was co-founder of email newsletter leader iContact.com, which was sold to Vocus in 2012 for $180 million. Houghton was the Ernst and Young Entrepreneur of the Year in 2008, was listed in Inc. Magazine’s 30 under 30 list in 2010, and was named one of the Top 10 Most Influential CEOs in 2010. In his free time Houghton is an avid mountain biker and outdoor adventurer.