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How Tabarnapp Grew Its Value Ten-Fold in 24 Months

January 27, 2023 |  

About this episode


In 2016, Derek Morin founded Tabarnapp to create after-market sales applications for Shopify website owners. The company was an instant hit generating more than 1,000 paid customers in its first few months after launching on the Shopify platform.

In 2020, Morin acquired one of his partners’ stake in Tabarnapp, valuing the company at $400,000. Two years later, Morin sold Tabarnapp for a much higher price, implying a tenfold increase in the company’s value. In this episode, you’ll learn how to:

  • Utilize a clever accounting strategy to maximize the value of your business.
  • Identify unique opportunities within your market.
  • Choose a suitable pricing model for your company.
  • Incite a bidding war for your business.
  • Negotiate a favorable earn-out structure.


Check out our article on Ways to Increase The Value Of Your Company.

Check out our full M&A Glossary

Show Notes & Links

Derek’s Book

Official Press Release


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Today’s episode is brought to you by Scribe Media.

Scribe Media is a hybrid book publishing company that specializes in helping founders, entrepreneurs, and executives write and publish their books. You can’t meet with every person you want to reach, but with Scribe’s help, your book can. We create and execute a plan to get your message to your ideal reader. Not a writer? No problem. Scribe Media’s experts can write for you—in your voice. When it’s time to sell your business, buyers will know who you are, what you stand for, and the legacy they’ll inherit from the company you’ve built. Visit to book your free consultation.




Earn-out: Earnout or earn-out refers to a pricing structure in mergers and acquisitions where the sellers must “earn” part of the purchase price based on the performance of the business following the acquisition.


Due-Diligence: Due diligence is an investigation, audit, or review performed to confirm facts or details of a matter under consideration. In the financial world, due diligence requires an examination of financial records before entering into a proposed transaction with another party.


Letter of Intent (LOI): A letter of intent (LOI) is a document declaring the preliminary commitment of one party to do business with another. The letter outlines the chief terms of a prospective deal. Commonly used in major business transactions, LOIs are similar in content to term sheets. One major difference between the two, though, is that LOIs are presented in letter formats, while term sheets are listicle in nature.


About Our Guest

Derek Morin

Derek Morin is a serial entrepreneur, husband, and father. In 2022, Morin sold his company Tabarnapp to Staytuned. Derek is from Montreal, Quebec, Canada, where he and his family currently reside.

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