BTS Header Logo

Inside HubSpot’s Surprising Acquisition of the Hustle

February 3, 2023 |  

About this episode


Sam Parr founded the Hustle, a media company that delivers business and tech news to millennials in an engaging and relatable way, in 2015. The business was an instant hit with readers, generating millions of page views in only a few months.

By 2020 Sam Parr had grown the Hustle to $15 million in revenue, attracting the attention of tech giant HubSpot. A few months later, the tech conglomerate acquired the Hustle in a lucrative eight-figure deal. In this episode, you’ll learn how to:

  • Find top talent before others do.
  • Grow a passionate audience base.
  • Raise your prices without upsetting your customers.
  • Defeat the market leaders in your industry.
  • Boost your acquisition offer using a surprising negotiation technique.

Show Notes & Links

Hubspot Press Release

Official Press Release

The Hustle

Leave a Review


Today’s episode is brought to you by Scribe Media.

Scribe Media is a hybrid book publishing company that specializes in helping founders, entrepreneurs, and executives write and publish their books. You can’t meet with every person you want to reach, but with Scribe’s help, your book can. We create and execute a plan to get your message to your ideal reader. Not a writer? No problem. Scribe Media’s experts can write for you—in your voice. When it’s time to sell your business, buyers will know who you are, what you stand for, and the legacy they’ll inherit from the company you’ve built. Visit to book your free consultation.




Convertible Note: A convertible note is a way for seed investors to invest in a startup that isn’t ready for valuation. They start as short-term debt and are converted into equity in the issuing company. Investors loan money to the startup and are repaid with equity in the company rather than principal and interest. The convertible note is automatically changed into equity once a specific milestone has been reached, usually when the company is officially valued for later investments.


Earn-out: Earnout or earn-out refers to a pricing structure in mergers and acquisitions where the sellers must “earn” part of the purchase price based on the performance of the business following the acquisition.


Due-Diligence: Due diligence is an investigation, audit, or review performed to confirm facts or details of a matter under consideration. In the financial world, due diligence requires an examination of financial records before entering into a proposed transaction with another party.


Letter of Intent (LOI): A letter of intent (LOI) is a document declaring the preliminary commitment of one party to do business with another. The letter outlines the chief terms of a prospective deal. Commonly used in major business transactions, LOIs are similar in content to term sheets. One major difference between the two, though, is that LOIs are presented in letter formats, while term sheets are listicle in nature.


Confidential Information Memorandum (CIM): A confidential information memorandum is a document prepared by a company in an effort to solicit indications of interest from potential buyers. The CIM is prepared early on in the sell-side process in conjunction with the seller’s investment banker to provide potential buyers with an overview of the company for pursuing an acquisition. The CIM is designed to put the selling company in the best possible light and provide buyers with a framework for performing preliminary due diligence.


About Our Guest

Sam Parr

Sam Parr is a successful entrepreneur and podcaster. He is the founder of The Hustle, a media company that provides business news and analysis in an entertaining and engaging format. He also hosts “My First Million”, a podcast where he interviews successful entrepreneurs and business leaders about their journey to building and growing their wealth. Sam’s unique style and passion for entrepreneurship have made him a popular figure in the business community, and his work has inspired many aspiring entrepreneurs to pursue their dreams.

BTS Footer Logo

Build, Accelerate and Harvest the Value of Your Company

© All Rights Reserved | Built To Sell