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Natalie Susi got her product Bare Organic Mixers, low-cal cocktail mixers into over 300 bars and restaurants in southern California before she sold. To maximize her take, Susi had to decide whether she was selling her company or her product.
One of Susi’s biggest regrets was being a self-described “monogamous negotiator”. Instead of playing one buyer off against another, she decided to negotiate with a single buyer, a decision she would come to regret later. To ensure you do not fall into this trap, identify a short list of potential acquirers using the Short List Builder tool, module 11 in The Value Builder System. Get started free by getting your score now.