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How Alex Macdonald Sold Velocity Black to Capital One for a Reported $297 Million | Built to Sell Radio

July 28, 2023 |  

About this episode


In 2014, Alex Macdonald co-founded Velocity Black, a global digital concierge service for affluent clients. Unlike the basic concierge services of some credit cards, Velocity Black leverages technology and expert knowledge to curate personalized services such as travel, entertainment, shopping, and dining, accessible directly from your phone.

By 2022, the business had expanded to $30 million in net revenue, attracting attention from potential buyers, including Capital One, which acquired Velocity Black for a reported $297 million. In this episode, you’ll learn how to:

  • Outsmart and compete with large corporations.
  • Attract and retain high-net-worth individuals.
  • Prepare for the post fundraising phase of your business.
  • Avoid a capital-raising mistake that could cost you millions.
  • Build trust and foster confidence with potential investors and acquirers.
  • Handle partners who demand exclusivity (without giving it to them).

Check out our full M&A Glossary

Show Notes & Links

Official Press Release


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Letter of Intent (LOI): A letter of intent (LOI) is a document declaring the preliminary commitment of one party to do business with another. The letter outlines the chief terms of a prospective deal. Commonly used in major business transactions, LOIs are similar in content to term sheets. One major difference between the two, though, is that LOIs are presented in letter formats, while term sheets are listicle in nature.


Earn-out: Earnout or earn-out refers to a pricing structure in mergers and acquisitions where the sellers must “earn” part of the purchase price based on the performance of the business following the acquisition.


Due-Diligence: Due diligence is an investigation, audit, or review performed to confirm facts or details of a matter under consideration. In the financial world, due diligence requires an examination of financial records before entering into a proposed transaction with another party.



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About Our Guest

Alex Macdonald

Serial entrepreneur and investor.

Co-Founder of Velocity Black, acquired by Capital One in 2023. Co-Founder and CEO of sequel – an investment platform for athletes.

Angel Investor in 40+ companies, LP in 4 funds.

All angel investing is now done through sequel; check criteria and apply here:



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