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The 4X Email

May 4, 2016 |  

About this episode


Back in 2011, Nathan Latka started Heyo, a social media company that helped businesses advertise on Facebook. By 2016, Heyo had raised $2.5 million in seed and venture capital financing and, by all accounts, it was a successful business.

Then Latka sent an unusual email that would ultimately garner him seven offers to buy his business – with the winning bid amounting to an incredible 11 times revenue. Listen to Latka describe the content of the email.

Latka garnered seven offers because he knew what would make his business attractive to a buyer. Find out how acquirers would view your business by getting your Value Builder Score.

Check out our full M&A Glossary

About Our Guest

Nathan Latka (@NathanLatka) is the founder and CEO of Heyo. After selling $70,000 worth of Facebook campaigns from his dorm room, he dropped out of college and has since raised over $2.5 million from a Forbes Billionaire while supporting over 250,000 small business owners as they look to capture emails and drive sales from Facebook. Latka is a frequent contributor on Inside Facebook, All Facebook, and Social Media Today. His content is taught in the best-selling book, Facebook Marketing for Dummies. He is an expert in Facebook marketing, social analytics and social selling. Latka doesn’t care about big business and is focused on supporting 500,000 small business owners and entrepreneurs by 2017.

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