How to Create Recurring Revenue with Robbie Kellman Baxter

If you’ve ever wanted to create recurring revenue inside your business, you’ll want to listen to today’s episode of Built to Sell Radio. The show is the third in our three-part expert series and features a conversation between John Warrillow, the author of The Automatic Customer: Creating a Subscription Business in any Industry and Robbie Kellman Baxter, the author of The Membership Economy and The Forever Transaction — two of the world’s leading experts on subscription models in one episode. In this episode, you’ll discover how to:

• Create recurring revenue in any industry.
• Turn customers into members.
• Avoid price comparisons.
• Create raving fans.
• Avoiding bribing customers to join your subscription program.
• Build a membership club in any industry.
• Distinguish between re-occurring revenue vs. recurring revenue.
• Minimize your risk when transitioning to a subscription model.
• Avoid the biggest mistakes in creating a recurring revenue model.
• Retain subscribers and avoid churn.
• Raise your prices without causing churn.

Check out our full M&A Glossary

Show Notes & Links

Watch the full interview on YouTube

Curious what your business might be worth? Get a Built to Sell Valuation.

Check out our full M&A Glossary

Check out Robbie’s Content

Subscription Stories

The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue

The Forever Transaction

About Our Guest

Robbie Kellman Baxter

Robbie Kellman Baxter, an expert in subscription pricing and digital communities, has 21 years of experience working with over 100 organizations across various industries. She is a sought-after keynote speaker and hosts “Subscription Stories,” a podcast about subscription models and recurring revenue. Robbie authored two influential books, “The Membership Economy” and “The Forever Transaction,” exploring the shift to subscription-based business models. Her background includes strategy consulting, being a Silicon Valley product marketer, and an MBA from Stanford Graduate School of Business.