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From Freelance Consult to 8-Figure Exit in Seven Years With Ned MacPherson | Built to Sell Radio

March 29, 2024 |  

About this episode


Ned MacPherson started helping clients optimize their websites back in 2016. Demand for Ned’s time quickly outpaced supply, so he started building a team. Within seven years, Ned had 70 employees, more than $2 million a year in EBITDA, and multiple acquisition offers. This episode is jammed with insight, including how to:

  • Pivot from a freelance consultant to building a team.
  • Decide when/if to bring on equity partners.
  • Attract specialized talent without giving up equity.
  • Create a meritocratic culture.
  • Hire specialized talent for pennies on the dollar.
  • Perform reverse diligence on your acquirer.
  • Understand net working capital adjustments.

Show Notes & Links

Official Press Release

Power Digital Marketing

Connect with Ned on LinkedIn



Net Working Capital Adjustments: Net working capital adjustment refers to the modification of the purchase price in a business transaction, based on the difference between the actual net working capital (NWC) at the time of the transaction and a previously agreed-upon target NWC. This ensures that the buyer receives the amount of working capital (current assets minus current liabilities) necessary to run the business without needing immediate additional funding.

Due-Diligence: This is a comprehensive appraisal of a business or investment undertaken before a merger, acquisition, or investment. It seeks to validate the information provided and uncover any potential risks or liabilities.

Earn-out: This is a financing arrangement for the purchase of a business, where the seller must meet certain performance goals before receiving the full purchase price. It reduces the buyer’s risk and aligns the interests of both parties post-acquisition.

About Our Guest

Ned MacPherson

Ned MacPherson has spearheaded technical advancement across various sectors, prioritizing efficient data analysis and swift growth strategies. He has notably served in several high-profile roles including Chief Marketing Officer, Head of Growth, and Head of Revenue. Notably, he has been a pivotal Lead Growth Hacker for multiple Direct To Consumer brands. His expertise extends to leading growth projects for over 60 businesses in diverse fields such as Direct To Consumer, Software as a Service, mobile applications, business-to-business, and E-commerce.

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