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Brian Dean, “SEO Genius”, on Getting $5 Million for Backlinko, a One Employee Company | Built to Sell Radio

April 19, 2024 |  

About this episode


Brian Dean has been called an SEO genius for his search engine optimization courses, so it probably shouldn’t have been a surprise when Semrush, a publicly traded SEO software company, came knocking.

What was surprising was that Semrush paid $5 million for Brian’s one-employee company.

In this episode, you’ll learn how to:

  • Launch a successful product.
  • Get your website to rank on Google.
  • Avoid putting a ceiling on the value of your business.
  • Distinguish a Letter of Intent from a Definitive Agreement.
  • Ensure your relationships with subcontractors don’t derail your exit.
  • Nudge an acquirer to finish their diligence.

Show Notes & Links


Official Press Release

The YouTube Series By Acquire

Connect with Brian on LinkedIn

Connect with Brian on Twitter




Due-Diligence: This is a comprehensive appraisal of a business or investment undertaken before a merger, acquisition, or investment. It seeks to validate the information provided and uncover any potential risks or liabilities.

Earn-out: This is a financing arrangement for the purchase of a business, where the seller must meet certain performance goals before receiving the full purchase price. It reduces the buyer’s risk and aligns the interests of both parties post-acquisition.

Letter of Intent (LOI): This document outlines the basic terms and conditions of a deal before a formal agreement is drawn up. It serves as a mutual commitment between the buyer and the seller to move forward with the transaction on the agreed-upon terms.

About Our Guest

Brian Dean

Brian Dean has been called an “SEO genius” by and a “brilliant entrepreneur” by Inc Magazine. Brian’s award-winning blog,, has been listed by Forbes as a top “blog to follow”.
He is an SEO expert and the founder of the Backlinko blog and YouTube channel.
Success Magazine has referred to Brian as “the world’s foremost expert on search engine optimization” due to the influence of his blog, which reaches over 5 million people every year.
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