Brian Dean, “SEO Genius”, on Getting $5 Million for Backlinko, a One Employee Company | Built to Sell Radio
April 19, 2024 |
About this episode
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Brian Dean has been called an SEO genius for his search engine optimization courses, so it probably shouldn’t have been a surprise when Semrush, a publicly traded SEO software company, came knocking.
What was surprising was that Semrush paid $5 million for Brian’s one-employee company.
In this episode, you’ll learn how to:
- Launch a successful product.
- Get your website to rank on Google.
- Avoid putting a ceiling on the value of your business.
- Distinguish a Letter of Intent from a Definitive Agreement.
- Ensure your relationships with subcontractors don’t derail your exit.
- Nudge an acquirer to finish their diligence.
Show Notes & Links
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Definitions
Due-Diligence: This is a comprehensive appraisal of a business or investment undertaken before a merger, acquisition, or investment. It seeks to validate the information provided and uncover any potential risks or liabilities.
Earn-out: This is a financing arrangement for the purchase of a business, where the seller must meet certain performance goals before receiving the full purchase price. It reduces the buyer’s risk and aligns the interests of both parties post-acquisition.
Letter of Intent (LOI): This document outlines the basic terms and conditions of a deal before a formal agreement is drawn up. It serves as a mutual commitment between the buyer and the seller to move forward with the transaction on the agreed-upon terms.
About Our Guest
Brian Dean
