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Seth Godin: Why Great Businesses Are Bought, Not Sold | Built to Sell Radio

May 3, 2024 |  

About this episode


In this episode of Built to Sell Radio, Seth Godin, a renowned entrepreneur, best-selling author, and speaker, shares insights gained from his experience, including selling his company, Yoyodyne, to Yahoo! He has authored 21 best-selling books, including notable titles like Permission Marketing, The Dip, Linchpin, Purple Cow, Tribes, This Is Marketing, and What to Do When It’s Your Turn (And It’s Always Your Turn). 

Join us as Seth unpacks strategies to make your business more appealing to potential buyers and provides guidance for designing your successful exit. 

In this episode, you’ll learn how to: 

  • Avoid becoming a bottleneck inside your company.  
  • Decide when to sell. 
  • Prioritize tasks to boost value. 
  • Become irresistible to an acquirer. 
  • Ensure you’re happy after selling your company. 

Seth’s Daily Blog

Official Press Release of Yoyodyne’s Acquisition

The Carbon Almanac

Seth’s books, podcast, and resources

Seth’s Udemy Courses




Due-Diligence: This is a comprehensive appraisal of a business or investment undertaken before a merger, acquisition, or investment. It seeks to validate the information provided and uncover any potential risks or liabilities.

About Our Guest

Seth Godin

Seth Godin is a renowned entrepreneur, best-selling author, and influential educator. He has left a permanent mark on marketing and leadership with 21 best-selling books, including The Dip, Linchpin, and Purple Cow. As the founder of Squidoo and Yoyodyne, which was acquired by Yahoo!, Seths entrepreneurial acumen is widely recognized. Through his writing and speaking engagements, he has motivated countless individuals worldwide, offering insights into effective marketing strategies, leadership principles, and the dissemination of ideas. Seths achievements include induction into both the Direct Marketing Hall of Fame and the Marketing Hall of Fame, underscoring his significant contributions to the industry. 

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