Inside Google’s $3.1 Billion Acquisition of Kevin O’Connor’s DoubleClick | Built to Sell Radio
May 10, 2024 |
About this episode
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This episode of Built to Sell Radio, features Kevin O’Connor, a pioneer in digital advertising and founder of DoubleClick.
Kevin’s vision transformed the online advertising industry, making DoubleClick a dominant force in digital marketing before its $3.1 billion acquisition by Google.
In this episode, you’ll learn how to:
- Make critical decisions at high-pressure moments
- Decide when to sell
- Structure an owner’s role post-acquisition
- Decide when enough is enough
- Navigate the challenges of rapid growth
Show Notes & Links
Connect with Kevin on LinkedIn
Definitions
Due-Diligence: This is a comprehensive appraisal of a business or investment undertaken before a merger, acquisition, or investment. It seeks to validate the information provided and uncover any potential risks or liabilities.
Letter of Intent (LOI): This document outlines the basic terms and conditions of a deal before a formal agreement is drawn up. It serves as a mutual commitment between the buyer and the seller to move forward with the transaction on the agreed-upon terms.
About Our Guest
Kevin O'Connor
Kevin O’Connor is an entrepreneur renowned for co-founding Graphiq, a revolutionary research engine, and DoubleClick, a trailblazing internet advertisement-technology company.
In 1995, O’Connor co-founded Internet Security Systems (ISS), which later went public and was acquired by IBM. His next venture, DoubleClick, achieved global success and was acquired by private equity firm, Hellman & Friedman for $1.1 billion, then eventually by Google for $3.1 billion. Recognized for his entrepreneurial achievements, O’Connor received the Venky Narayanamurti Entrepreneurial Leadership Award in 2018.
Today, he drives innovation as the founder of ScOp Venture Capital, investing in early-stage software companies. Kevin O’Connor’s entrepreneurial journey underscores his transformative impact on the digital landscape.
