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Katherine Hague co-founder of ShopLocket was a prodigious fundraiser in the two years from idea to exit. Hague describes some of the landmines to avoid when raising outside capital and why she still has one regret about the sale to PCH.
Hague’s story had a happy ending, but it still serves as a cautionary tale. When I asked Hague what she would do differently next time, she said she would try to self-fund more of her growth. You can minimize your equity dilution as you grow if you have a positive cash flow cycle, something we’ll create together during an exercise called The Valuation Teeter Totter in Module 10 of The Value Builder System™. Complete Module 1 now by getting your Value Builder Score.