Nicole Osmer on selling her $10M agency | Built to Sell Radio

Nicole Osmer is the founder and president of Health+Commerce, a public relations and marketing agency for companies in medtech, biotech, and digital health. Nicole grew Health+Commerce from $1M to $10M in annual revenue over seven years.

Along the way, Nicole received an acquisition offer that seemed too good to be true. It turned out it was, and the deal fell apart. Nicole picked up the pieces, and in March 2024, Health+Commerce was acquired by Trinity Hunt-backed Supreme Group. In this episode of Built to Sell Radio, you’ll discover how to:

• Get inbound acquisition offers (without really trying).
• Vet inbound offers.
• Decide when to sell.
• Choose when to walk away gracefully.
• Spot a “bait and switch” acquisition offer.
• Negotiate a Letter of Intent (LOI) to minimize re-trading.
• Tell your employees about the sale of your business.

Show Notes & Links

Official Press Release

Connect with Nicole on LinkedIn

Definitions

Confidential Information Memorandum (CIM): This document is used in M&A (Mergers and Acquisitions) transactions to convey important information about a business, including its operations, financials, and outlook, to prospective buyers or investors.

Due-Diligence: This is a comprehensive appraisal of a business or investment undertaken before a merger, acquisition, or investment. It seeks to validate the information provided and uncover any potential risks or liabilities.

Earn-out: This is a financing arrangement for the purchase of a business, where the seller must meet certain performance goals before receiving the full purchase price. It reduces the buyer’s risk and aligns the interests of both parties post-acquisition.

About Our Guest

Nicole Osmer

Nicole Osmer, the founder and president of Health+Commerce, a public relations and marketing agency specializing in medtech, biotech, and digital health, successfully scaled the business from $1M to $10M in annual revenue over seven years with the support of a dedicated team. In March 2024, Health+Commerce was acquired by Trinity Hunt-backed Supreme Group and now operates as a standalone organization within the Supreme Group platform.

With over 20 years of experience launching startups and new medical technologies, Nicole is passionate about mentoring and training the next generation of healthcare communicators.