The Dirty Businesses that Create Quiet Millionaires

Some of the richest founders don’t run trendy companies. They run dirty ones. The kind of work you’d never brag about at a dinner party, but that quietly throws off real money because it’s hard, risky, and most people won’t do it. 

This Built to Sell Radio episode follows Shenar Wood, who built an underground power business by taking on personal risk, earning trust job by job, and eventually selling when he hit a ceiling that had nothing to do with demand, you discover how to: 

• Recognize the hidden ceiling that has nothing to do with demand and everything to do with your balance sheet 

• Stop confusing “more revenue” with “more value” when margin and risk aren’t improving 

• Build a reputation flywheel where customers feed you better work because they trust how you operate 

• Separate assets from value so you don’t overestimate what a buyer will pay for “stuff” 

• Fix the financial story before a buyer forces an expensive cleanup under pressure 

• Negotiate earn-out terms so the buyer can’t hit your results by moving costs onto your books 

• Decide when it’s smarter to sell now than grind for years just to add a rounding error to valuation 

Show Notes & Links

Connect with Shenar on LinkedIn

Official Press Release‘

Definitions

Due-Diligence: This is a comprehensive appraisal of a business or investment undertaken before a merger, acquisition, or investment. It seeks to validate the information provided and uncover any potential risks or liabilities.

Earn-out: This is a financing arrangement for the purchase of a business, where the seller must meet certain performance goals before receiving the full purchase price. It reduces the buyer’s risk and aligns the interests of both parties post-acquisition.

Roll Over Investor: A rollover investor, in the context of selling a business, refers to an individual or entity that rolls some of their proceeds from the sale with the buyer. This strategy allows the seller to defer capital gains taxes and potentially leverage their expertise or resources in a new venture.

About Our Guest

Shenar Wood

Shenar Wood is a dedicated professional at Dynetec, bringing a strong focus on reliability, precision, and results-driven work. With experience supporting operational excellence and team collaboration, Shenar plays an important role in ensuring projects are delivered efficiently and to a high standard.

Known for a proactive approach and attention to detail, Shenar contributes to Dynetec’s commitment to innovation, quality, and client satisfaction. By combining practical expertise with a solutions-oriented mindset, Shenar helps strengthen day-to-day operations while supporting long-term organizational goals.

Shenar values professionalism, clear communication, and continuous improvement, and takes pride in contributing to a team that prioritizes trust, performance, and accountability.