The Competitive Threat

A competitor is often a likely buyer for your business. However, you don’t want to regret all the secrets you shared if the deal falls through. John Bodrozic, began negotiations with a direct competitor and ended up living to regret it.

A direct competitor can often be the most likely buyer for your business. A competitor already knows your industry and may see your company as a way to consolidate market share and gain more pricing control. They may also be able to buy your business and eliminate redundancies in your back office, meaning your business is worth more in their hands than in those of many other potential buyers.

The challenge with negotiating the sale of your business to a competitor is, if the deal falls through, you can end up regretting all the secrets you shared with them in the process.

John Bodrozic is the co-founder of Meridian Systems, which offered project management software to the construction industry. In 2005, Bodrozic began negotiations with a direct competitor and ended up living to regret it. 

If you’re keen to see how attractive your company would be to a competitor, get your Value Builder Score and we’ll rate your business according to the eight factors buyers care about most.

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About Our Guest

John Bodrozic is a co-founder of HomeZada, a digital home-management platform that empowers homeowners to manage all aspects of their home, which for most is their largest asset. Bodrozic was previously the co-founder of Meridian Systems, the leading project management software solution in the construction industry. He helped guide the business through start-up, raising venture funding, growing the business to a global scale, and then selling to a public company called Trimble (NASDAQ: TRMB). Bodrozic received his degree in Mechanical Engineering from the University of Notre Dame.