About this episode
Laura Steward, the founder of Guardian Angel Computer Services was told that her business was worth less than 50% of one year’s revenue. Determined to get more for her business, she underwent a makeover focusing on her subscription program.
Intellectually, you know you need recurring revenue, but how do you build an annuity stream in an industry where subscription billing is not the standard?
Take a look at the example of Laura Steward, the founder of Guardian Angel Computer Services. She was in the business of fixing her clients’ computer problems when a valuation specialist told her that Guardian Angel was worth less than 50% of one year’s revenue. Determined to get more for her business, she underwent a makeover focusing on her Angel Watch subscription program.
Steward went on to sell her business two years later for four times what the valuation consultant thought it was worth. In this interview you’ll learn how to:
- Switch customers from hourly to subscription billing.
- Overcome the objections hourly customers have for making the switch.
- Ensure customers stop asking for your personal attention on their job through one simple idea.
- Maximize the value of your contracts in the eyes of an acquirer.
Steward moved her business to a subscription model called Angel Watch and got 90% of her customers to move from hourly to subscription-based billing. Figure out your ideal subscription model by completing The Automatic Customer Builder tool in The Value Builder System™. It starts by getting your Value Builder Score™.
About Our Guest
Laura Steward is a sought after speaker, business advisor, radio host and author. After building and selling her highly successful technology services company she started Wisdom Learned, LLC, a company dedicated to educating leaders based on experience and wisdom learned in the trenches. Ms. Steward is the author of the award-winning #1 international bestselling book “What Would a Wise Woman Do? Questions to Ask Along the Way” which was on the Amazon Woman In Business bestseller list for over 90 weeks and continues to hit bestseller lists around the world. Through her weekly broadcast Radio Show, It’s All About the Questions, keynote speeches, books, seminars, training and one-one sessions, Laura’s mission is clear–help people get off autopilot and create amazing, successful lives.