The buyer next door

The pros and cons of selling to a partner.

Selling internally is not the first thing that comes to mind when an entrepreneur thinks about an exit strategy, but it could be the best fit. After all, who knows your business better than someone who is a part of it?  In this episode of Built To Sell Radio, you’ll hear how Heather Osgood smoothly exited her business along with some ups and downs while selling her business to a partner.

About Our Guest

Heather Osgood is a serial entrepreneur, with a passion for living outside her comfort zone and a system for continual self improvement. Starting her career in advertising sales she quickly learned what it meant to be a business owner, seeing the failures and successes of hundreds of small business owners. Her training and knowledge in sales and marketing created a strong foundation for the development of her trade show production company which she owned for over nine years and just recently sold. The sale of this business and the knowledge that she gained from the highs and lows of operating that company allowed her to intimately experience the challenges that every entrepreneur faces, wanting to do too much with too little money and too little time.