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Rajiv Kumar started ShapeUp, a software company designed around getting people to improve their health. He and his partners got the business up to $20 million in recurring revenue when they got a call from Richard Branson-backed Virgin Pulse.
Kumar was able to gin up Virgin’s initial offer by 50% based on some savvy negotiation skills. In the episode, you’ll learn:
Part of the reason Kumar was able to get Virgin to increase their bid was the health of their business measured in something called an LTV:CAC ratio, which in ShapeUp’s case was an impressive 5:1. We’ll explore LTV:CAC as part of our module on recurring revenue which happens in month five of The Value Builder System™—get started now by getting your Value Builder Score.
Click to Tweet: Ep. 75 of Built To Sell Radio How Shapeup Got Richard Branson To Boost His Acquisition Offer By 50%.
At Built to Sell we’re all about shifting the balance of power from the buyer to the seller. If you support our mission, please write a review on iTunes—and if you have any comments or questions you can find us on Twitter and Facebook. Tune in every Wednesday for another episode of #BuiltToSell Radio with John Warrillow.