About this episode
Bert Martinez started Accelerator, a supplements company. When Martinez started to worry that one of the supplements he sold, ephedra could be banned, he put his business on the market, only to realize it was worth a lot less than he thought.
Bert Martinez is a best-selling author and a national radio host who has sold a dozen businesses in his career. In this episode, you’ll hear the story of Accelerator, a supplements company he sold for just under $1.6MM in 2014.
Accelerator’s main supplement was ephedra, a weight loss pill that was selling well despite a growing group of customers who were getting sick from misusing it.
Martinez started to worry that ephedra could be banned so he put his business on the market, only to realize it was worth a lot less than he thought.
Martinez’s eventual buyer was a supplements company that wanted access to his list of people focused on weight loss because they had other products to sell them. To the buyer, it didn’t matter if ephedra was banned because all they wanted was access to the list of customers who had shown a willingness to buy diet products. Figuring out why someone would want to buy your company is the outcome of The Short List Builder exercise, which makes up the core of Module 11 of The Value Builder System™—complete Module 1 now by getting your Value Builder Score for free.
Click to Tweet: Ep. 76 of Built To Sell Radio Is Your Business Worth Less Than You Think?
At Built to Sell we’re all about shifting the balance of power from the buyer to the seller. If you support our mission, please write a review on iTunes—and if you have any comments or questions you can find us on Twitter and Facebook. Tune in every Wednesday for another episode of #BuiltToSell Radio with John Warrillow.
About Our Guest
Bert Martinez is a best-selling author, national radio host, and has been marketing offline and online for over 20 years, working with thousands of businesses and entrepreneurs through his courses and done-for-you services. Bert has sold over a dozen businesses and has helped many clients through the buying and selling process.