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Nicholas Seet developed a video player. His business, Auditude, was acquired by Adobe for more than $100 million. Although a spectacular exit, Seet had to give up a large chunk of the company—and the CEO title—to scale up.
Have you ever noticed the ads that run before you watch an official online video clip from shows like Saturday Night Live or Jimmy Kimmel? You can thank Nicholas Seet for that. Seet developed the video player that hosts both the content and the ads for some of the world’s biggest media companies. His business, Auditude, was recently acquired by Adobe for more than $100 million according to UCLA’s Anderson School of Management.
Although a spectacular exit, Seet had to give up a large chunk of the company—and the CEO title—to scale up, so in this episode of Built to Sell Radio we ask the age-old question: ‘Is it better to own a big chunk of a small company or a small slice of a big company?’ You may be surprised by Seet’s response.
You’ll also learn:
Seet gave up more than half of his company when he raised his first round of angel investment because he had no leverage in the negotiation with his investors. Giving you leverage is what we’re all about at The Value Builder System™. With a valuable, sellable company, you have options. If you choose to sell, you dictate the deal terms to a buyer, not the other way around. Get started now by getting your Value Builder Score.