About this episode
Laura Gisborne has sold six companies, including The Art of Wine, a tasting room with a subscription-based wine club division. With $1MM in annual revenue, it was still a small business, when Gisborne reasoned it was the perfect time to sell.
Laura Gisborne has started nine companies and sold six of them, including The Art of Wine, the subject of this week’s episode. The Art of Wine is a tasting room with a subscription-based wine club division. With a little more than $1MM in annual revenue, The Art of Wine was still a relatively small business, but when the lease came up for renewal Gisborne reasoned it was the perfect time to look for a new owner.
Gisborne channeled her experience from six exits into the sale of The Art of Wine, and in this episode you’ll learn how to:
- Attract a steady flow of inbound offers for your business
- Pick your number (hint: it may be lower than you think)
- Ensure a competitor does not get their hands on your private information while marketing your business
- Use your location to attract a buyer
- Use the buyer’s ego to your advantage
- Build systems to you-proof your company
Gisborne could sell her business in part because of the time she had invested in creating Standard Operating Procedures (SOPs), something you’ll work on in the Hub & Spoke module of The Value Builder System™. Start Module 1 right now for free.
About Our Guest
Laura Gisborne is a highly successful business expert with over 20 years’ experience. From structuring and selling small boutique businesses to owning a multi-million dollar wine and real estate empire, Gisborne has owned nine businesses, her first when she was only 23 years old. Gisborne is an internationally recognized speaker and serves as a business consultant for business leaders and entrepreneurs in a wide range of industries. The innovative business model of her company, Legacy Leaders Global, exemplifies that companies can be both profitable and purposeful. Through her initiatives, thousands of women and children are receiving regular contributions in multiple countries across five continents.