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John Arnott gives you the statistics on how many people he approached, the conversion rate for signing an NDA, the proportion of people under NDA who requested a face-to-face meeting and the number of offers received.
How many people will you have to approach about buying your business before you end up getting an offer?
In this week’s episode, you’ll hear from John Arnott who gives you a breakdown of the statistics on how many people he approached, the conversion rate of those approached to those who signed a Non-Disclosure Agreement (NDA), what proportion of people under NDA requested a face-to-face meeting and, of the people he met with, how many offers he received.
It’s the first time that we at Built to Sell Radio have received such specific conversion rate statistics on a single deal. Arnott’s story is treasure trove of hard-fought wisdom, including:
Arnott started with a longlist of 250 potential acquirers who he approached with an anonymous one pager. Creating your longlist is something we’ll do in Module 11 of The Value Builder System™ when you complete The Short List Builder exercise. Begin Module 1 free now by getting your Value Builder Score.